Logo funtour

25%

increase in upselling opportunities

new

Brand New customer communication channel

3Months

Months development

2

Full Stack Developers

1

UX/UI Designer

The Client

Founded in 1990, FunTour is a leading tour operator in South America that creates a wide selection of group travel packages for adults, students, and corporations. The FunTour staff is a group of guides, coordinators, doctors, photographers, and more who have a vocation for service and are highly trained in tourism, first aid, and group dynamics

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Process

Dynamia first assisted FunTour through a consultancy period in order to learn the company’s business operations and processes, analyzing where the opportunities lie, and based on this, created the solution.
We created a platform with two connected apps, Funtour app (company target users) to send trip information and pictures in real time to the cloud, and a User app (customer target users) that receives the trip’s activity feed and results in a brand new communication channel for the company.
Users receive a unique code per trip, linking all the multimedia feed to their apps, and receiving push notifications on each new activity published. This app includes a market that parents could shop items and upgrades to the teenager trip in real-time.

Results

The platform usage impacted positively in users and Funtour’s collaborators. The Company members could quickly stream trip events with photos and text and keep track of the tripgoers as well.
Users could follow-up events of the trip, and even make comments on each item of the feed, giving feedback on realtime of the things happening.
With in-app purchases options, users tend to buy optional items improving upselling activities up to 25% in comparison with the same period a year before.

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Next Step

We will expand the platform covering all company areas, from the sales department to accounting, creating a user profile with their activity per trip, and using that data to make decisions in the future.
AI will start to take advantage of all trip and user preferences in order to suggests new packages or items to sell on each season.

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