There is no doubt that in just the past 10 years, several industries have changed dramatically and the travel industry is no exception. Changes in the industry are ramping up exponentially, while customers are demanding quality and speed. Travelers are more sophisticated and self reliant to make their trips a reality than ever before. They demand better resources to make comparisons online and they want ever more unique travel experience offerings, increasing the complexity for travel companies.
This scenario depicts a plethora of challenges that companies need to face with the key issue being how can they integrate services (a.k.a. third party connections with hotels, flights, other tour operators, car rentals, etc)?
Most companies rely on monolithic systems that are closed, inflexible, and designed without modularity. Think of systems that come in packages like Microsoft Word, which cannot be modified or uniquely adapted for each business. It’s often impossible to upgrade or replace these systems easily because the business heavily depends on these legacy systems, making it challenging to integrate connectivity. A technology partner or system integrator identifies and chooses the best way to integrate or replace monolithic systems within an enterprise. One desirable approach consists in analyzing business processes and dividing them into small parts, then developing those parts without posing a risk to the entire company. As time goes by, more modules can be developed that replace more parts of the legacy system, until the new software system is complete.
When information is fragmented across different platforms, operations and sales have to spend more time gathering each piece of data in order to paint the complete picture and the sum of all that effort results in an expensive transaction to close a sale. From my experience, I have found that unifying these fragmented pieces of information can reduce the time of each transaction by 40%, improving a team’s selling sales potential and improves the ROI of their technology.
There are plenty of software development companies that promise to deliver the best integration experience. Choosing the right one is a challenge. In modern connectivity, an integration company must almost certainly support hybrid integrations. Hybrid integration allows on-premise applications to seamlessly integrate with cloud-based applications. It’s also favorable as enterprises may not want to depend completely on legacy systems due to regulatory compliance issues and concerns around security and privacy of sensitive data.
Yes, integration can be a problem in and of itself. The success of an integration project will be highly related to the commitment of the C-suite and management throughout its duration and implementation. It’s of paramount importance that managers motivate and help team members find all the existing flaws in their operations and identify any duplicate processes or redundant tasks that may be eliminated with the integration. Team members may show resistance to the changes, so that’s when managers must support them and explain how the new system will make everyone’s lives easier.
There is light at the end of the tunnel, where simpler processes and healthier sales exist. Just sit back and enjoy the journey!
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